In movies and video games, theme music goes hand in hand with individual iconic ideas. Most often a theme will be associated with a culture, a city, or a character. This musical technique is called a leitmotif. It's a way of reminding the listener of a particular character, announcing an entrance, or evoking a mood for a specific location.
As an example, in Peter Jackson's The Hobbit, the elven theme music from the Lord of the Rings films starts playing before the elves even appear on screen, but the audience immediately recognizes what that means -- here come the elves!
In RPGs, MMORPGs in particular, there is often a distinct musical theme for each city that you visit. You begin to associate the imagery of that city with the theme, and that allows you to develop an even greater familiarity with the location.
Try using a leitmotif in your campaign. The easiest thing to do would be to play a specific track each time the players visit a particular settlement. Over time, they'll begin to feel even more familiar with the location you've designed, and it will be easier to consistently reinvoke the mood, atmosphere and imagery you've envisioned for that place.
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